About us
Meet the team behind Primal Archery
We’re a family-owned archery range in Busselton, passionate about helping people discover the fun, challenge and community that archery brings.
Welcome to Primal Archery
A place built by archers, for everyone
Luke and I are completely obsessed with archery. Not just shooting arrows, but everything that comes with it: the challenge, the history, the craftsmanship and the community.
We want everyone to experience that feeling at least once. For some people, that means spending an hour on the range while they’re visiting Busselton. For others, it’s the beginning of a lifelong hobby. Our dream is to build a place where both can happen.
Every new target, every improvement around the park and every new idea is another step towards the archery paradise we’ve imagined for years. We’re not there yet. But we’re getting closer.
Cassie Thomas, co-owner
How we got here
We were customers first
Long before we owned Primal Archery, we were customers ourselves. We first visited Busselton Archery Park around 2008 looking for something different to do, and found a sport we completely fell in love with.
When the opportunity came to buy the business in 2018, we couldn’t imagine letting it pass us by. Two years later we rebranded as Primal Archery, but the goal has always stayed the same: to build the kind of place we wished existed when we first started.
We’re still building that dream today. Some projects happen quickly, others take years to save for, but every improvement is made with the same vision in mind: a place where people love spending time together, and where archers always have something new to discover.
Archery brought us together. Everything else is just part of the adventure.
The park
Archery on this block since 1988
1988
The Blake family opens the park. The Fedys family takes it on next, then the Sheridan family runs it for over two decades.
2008
Or thereabouts. Luke and Cassie first visit as customers.
2018
Luke and Cassie buy the park.
2020
The park relaunches as Primal Archery.
Why we love what we do
More than just targets
People often think archery is all about hitting the middle of the target. Sometimes it is. More often, it’s about something else entirely.
It’s parents watching their kids hit the target for the first time. Birthday celebrations, first dates, family holidays and friends laughing after completely missing. It’s confidence, encouragement and discovering that you’re capable of more than you expected.
Every day we meet people who have never held a bow before. Some arrive convinced they’ll be terrible. Then they loose their first arrow, hit the target, and suddenly they’re asking for another round. Those moments never get old.
If you leave smiling, we’ve done our job.
Meet our team
Most of our team started as customers
One of the things we’re most proud of is the people who make Primal Archery what it is. Most of them were customers before they joined us. Some discovered a lifelong hobby. Others simply never left.
These days, many of them own their own bows, spend their days off shooting together and happily volunteer to test new ideas around the park. For us, that’s one of the biggest compliments we could ask for.
Everyone brings their own personality, encouragement and sense of humour, but we all share the same goal: helping every visitor leave with a smile.
Our unofficial mascot
Nugget is still technically on probation
Meet Nugget, Primal Archery’s unofficial mascot. We keep telling him he’s here for morale, not management.
Slow down
Around the park
Primal Archery is about more than shooting arrows. It’s about slowing down, spending time together and enjoying the outdoors.
On a cool winter morning you’ll probably find the fire going in the shop. Families gather around the picnic tables, kids race each other around the mini golf course, and friends compare scores they’ll almost certainly exaggerate later. Those little moments are every bit as important to us as the arrows.
What’s next
Looking ahead
Primal Archery is proud to call the historic Busselton Archery Park home, and we’re grateful to be part of its story.
Our vision has always been bigger than a single location. We want to keep introducing people to archery, growing the community and creating a place archers are proud to call home. Wherever the future takes us, that’s what we’ll keep doing.
Come and say hello
Whether you’re visiting Busselton for the weekend, looking for a new hobby or introducing your family to archery for the very first time, we’d love to welcome you. We hope to meet you soon.